{"id":8256,"date":"2024-09-20T15:52:06","date_gmt":"2024-09-20T15:52:06","guid":{"rendered":"https:\/\/afrikmanagement.com\/?p=8256"},"modified":"2024-09-20T15:52:06","modified_gmt":"2024-09-20T15:52:06","slug":"fast-fashion-le-plus-grand-pollueur-de-la-planete-est-enfin-devoile","status":"publish","type":"post","link":"https:\/\/afrikmanagement.com\/index.php\/2024\/09\/20\/fast-fashion-le-plus-grand-pollueur-de-la-planete-est-enfin-devoile\/","title":{"rendered":"Fast fashion : le plus grand pollueur de la Plan\u00e8te est enfin d\u00e9voil\u00e9 !"},"content":{"rendered":"<p>En 2023, le g\u00e9ant chinois de la fast fashion\u00a0Shein\u00a0a presque doubl\u00e9 ses\u00a0<span class=\"tooltip__TooltipBoxWrapper-sc-6usjli-0 iqWaqb\"><span class=\"wrappers__Span-sc-13rs60f-1 eEGdAN\" aria-expanded=\"false\">\u00e9missions<\/span><\/span>\u00a0de\u00a0gaz \u00e0 effet de serre, devenant le plus gros pollueur du secteur. On est bien loin des promesses de la marque, qui s&rsquo;\u00e9tait engag\u00e9e \u00e0 r\u00e9duire ses \u00e9missions de\u00a0<span class=\"tooltip__TooltipBoxWrapper-sc-6usjli-0 iqWaqb\"><span class=\"wrappers__Span-sc-13rs60f-1 eEGdAN\" aria-expanded=\"false\">dioxyde de carbone<\/span><\/span>\u00a0de 25 % d&rsquo;ici 2030&#8230;<\/p>\n<h4 id=\"doubler-ses-emissions-de-co2-pour-doubler-son-chif\">Doubler ses \u00e9missions de CO2 pour doubler son chiffre d&rsquo;affaires ?<\/h4>\n<p>D&rsquo;apr\u00e8s le\u00a0rapport sur le d\u00e9veloppement durable et l&rsquo;impact social\u00a0de l&rsquo;entreprise paru fin ao\u00fbt 2024,\u00a0Shein a \u00e9mis 16,7 millions de tonnes de dioxyde de carbone en 2023 contre 9,17 millions de tonnes de CO<sub>2<\/sub>\u00a0en 2022, soit une\u00a0hausse de 40 %. Parall\u00e8lement, l&rsquo;entreprise chinoise aurait doubl\u00e9 son b\u00e9n\u00e9fice, passant \u00e0 1,8 milliard d&rsquo;euros de\u00a0chiffre d&rsquo;affaires\u00a0en 2023, et d\u00e9passant ainsi H&amp;M et Primark. Comment ? \u00c0 l&rsquo;aide des\u00a0algorithmes de l\u2019intelligence artificielle\u00a0: analyse des micro-tendances en temps r\u00e9el, pr\u00e9diction de la demande et personnalisation de l&rsquo;offre \u00e0 l&rsquo;aide des\u00a0<span class=\"tooltip__TooltipBoxWrapper-sc-6usjli-0 iqWaqb\"><span class=\"wrappers__Span-sc-13rs60f-1 eEGdAN\" aria-expanded=\"false\">r\u00e9seaux sociaux<\/span><\/span>, optimisation de la cha\u00eene d&rsquo;approvisionnement&#8230;\u00a0Tout est fait pour pousser\u00a0le consommateur\u00a0\u00e0 consommer, toujours plus, au d\u00e9triment des travailleurs et de l&rsquo;environnement &#8211;\u00a0<em>quid<\/em>\u00a0de leur responsabilit\u00e9 sociale (RSE) ?<\/p>\n<p>Avec son\u00a0mod\u00e8le\u00a0de fabrication incessante et acc\u00e9l\u00e9r\u00e9e, bas\u00e9 sur un commerce en ligne d\u00e9pendant du transport a\u00e9rien, le\u00a0leader chinois de l\u2019<em>ultra fast fashion<\/em>\u00a0risque d&rsquo;avoir du mal \u00e0\u00a0atteindre la neutralit\u00e9 carbone d&rsquo;ici \u00e0 2060.<\/p>\n<p><strong>Par<\/strong> <strong>FUTURA<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2023, le g\u00e9ant chinois de la fast fashion\u00a0Shein\u00a0a presque doubl\u00e9 ses\u00a0\u00e9missions\u00a0de\u00a0gaz \u00e0 effet de serre, devenant le plus gros pollueur du secteur. On est bien loin des promesses de la marque, qui s&rsquo;\u00e9tait engag\u00e9e \u00e0 r\u00e9duire ses \u00e9missions de\u00a0dioxyde de carbone\u00a0de 25 % d&rsquo;ici 2030&#8230; Doubler ses \u00e9missions de CO2 pour doubler son chiffre d&rsquo;affaires ? D&rsquo;apr\u00e8s le\u00a0rapport sur le d\u00e9veloppement durable et l&rsquo;impact social\u00a0de l&rsquo;entreprise paru fin ao\u00fbt 2024,\u00a0Shein a \u00e9mis 16,7 millions de tonnes de dioxyde de carbone en 2023 contre 9,17 millions de tonnes de CO2\u00a0en 2022, soit une\u00a0hausse de 40 %. Parall\u00e8lement, l&rsquo;entreprise chinoise aurait [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8257,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-8256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planete"],"_links":{"self":[{"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/posts\/8256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/comments?post=8256"}],"version-history":[{"count":1,"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/posts\/8256\/revisions"}],"predecessor-version":[{"id":8258,"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/posts\/8256\/revisions\/8258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/media\/8257"}],"wp:attachment":[{"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/media?parent=8256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/categories?post=8256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/tags?post=8256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}