{"id":2339,"date":"2023-09-06T09:00:48","date_gmt":"2023-09-06T09:00:48","guid":{"rendered":"https:\/\/afrikmanagement.com\/?p=2339"},"modified":"2023-09-06T11:13:51","modified_gmt":"2023-09-06T11:13:51","slug":"jai-peut-etre-surestime-nos-chances-de-succes-orange-bank-histoire-dun-fiasco","status":"publish","type":"post","link":"https:\/\/afrikmanagement.com\/index.php\/2023\/09\/06\/jai-peut-etre-surestime-nos-chances-de-succes-orange-bank-histoire-dun-fiasco\/","title":{"rendered":"\u00abJ&rsquo;ai peut-\u00eatre surestim\u00e9 nos chances de succ\u00e8s\u00bb : Orange Bank, histoire d&rsquo;un fiasco"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Le secteur bancaire n&rsquo;a pas encore fait sa vraie transformation digitale. Nous avons r\u00e9invent\u00e9 les usages pour cette banque\u00a0\u00bb,\u00a0<\/span><\/i><span style=\"font-weight: 400;\">promettait St\u00e9phane Richard, le PDG d&rsquo;Orange, lors du lancement en grande pompe d&rsquo;Orange Bank. C&rsquo;\u00e9tait fin 2017. Depuis, rien ne s&rsquo;est pass\u00e9 comme pr\u00e9vu\u00a0: Orange Bank n&rsquo;est pas devenu le\u00a0<\/span><i><span style=\"font-weight: 400;\">\u00ab\u200aFree de la banque\u00a0\u00bb,\u00a0<\/span><\/i><span style=\"font-weight: 400;\">comme\u00a0<\/span><a href=\"https:\/\/www.lefigaro.fr\/secteur\/high-tech\/stephane-richard-pdg-sortant-d-orange-rejoint-la-banque-d-affaires-perella-weinberg-20220518\"><span style=\"font-weight: 400;\">St\u00e9phane Richard<\/span><\/a><span style=\"font-weight: 400;\">\u00a0en r\u00eavait. Elle a certes atteint son objectif d&rsquo;avoir deux millions de clients (avec l&rsquo;Espagne).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais, la n\u00e9obanque, qui pr\u00e9voyait d&rsquo;atteindre le point mort quatre ou cinq ans apr\u00e8s sa naissance, a accumul\u00e9 plus de 1 milliard d&rsquo;euros de pertes d&rsquo;exploitation, obligeant sa maison m\u00e8re \u00e0 le recapitaliser r\u00e9guli\u00e8rement. Une situation\u00a0<\/span><a href=\"https:\/\/www.lefigaro.fr\/societes\/orange-s-interroge-sur-l-avenir-de-sa-banque-20220919\"><span style=\"font-weight: 400;\">jug\u00e9e intenable par l&rsquo;op\u00e9rateur<\/span><\/a><span style=\"font-weight: 400;\">. Orange Bank vit donc ses derniers jours. Son sort sera scell\u00e9 ce mercredi lors du conseil d&rsquo;administration d&rsquo;Orange.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le secteur bancaire n&rsquo;a pas encore fait sa vraie transformation digitale. Nous avons r\u00e9invent\u00e9 les usages pour cette banque\u00a0\u00bb,\u00a0promettait St\u00e9phane Richard, le PDG d&rsquo;Orange, lors du lancement en grande pompe d&rsquo;Orange Bank. C&rsquo;\u00e9tait fin 2017. Depuis, rien ne s&rsquo;est pass\u00e9 comme pr\u00e9vu\u00a0: Orange Bank n&rsquo;est pas devenu le\u00a0\u00ab\u200aFree de la banque\u00a0\u00bb,\u00a0comme\u00a0St\u00e9phane Richard\u00a0en r\u00eavait. Elle a certes atteint son objectif d&rsquo;avoir deux millions de clients (avec l&rsquo;Espagne). Mais, la n\u00e9obanque, qui pr\u00e9voyait d&rsquo;atteindre le point mort quatre ou cinq ans apr\u00e8s sa naissance, a accumul\u00e9 plus de 1 milliard d&rsquo;euros de pertes d&rsquo;exploitation, obligeant sa maison m\u00e8re \u00e0 le recapitaliser r\u00e9guli\u00e8rement. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finances"],"_links":{"self":[{"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/posts\/2339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/comments?post=2339"}],"version-history":[{"count":1,"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/posts\/2339\/revisions"}],"predecessor-version":[{"id":2340,"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/posts\/2339\/revisions\/2340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/media\/2472"}],"wp:attachment":[{"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/media?parent=2339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/categories?post=2339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afrikmanagement.com\/index.php\/wp-json\/wp\/v2\/tags?post=2339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}